HubSpot is a marketing software founded by Brian Halligan and Dharmesh Shah in 2006. They provide an all-in-one solution for small business to manage various issues including CRM, analytics, SEO, customer support. As a pioneer in this industry, they gradually grew into a billion-dollar company with thousands of employees. What’s the story behind HubSpot success?
- Founder: Brian Halligan and Dharmesh Shah
- Founded date: 2006
- Services: CRM, analytics, SEO, customer support
Notice the Trend of Inbound Marketing
Outbound marketing and inbound marketing are two different ways to do marketing.
Outbound marketing
- Outbound marketing involves paid ads, cold calling, email blasting.
- People tends to block it.
- Target at a big random group of people.
- ROI (Return on Investment): Lower
Inbound marketing
- Inbound marketing involves content marketing, social media marketing, brand building.
- People tends to dig deeper.
- Target at a small precise group of people.
- ROI (Return on Investment): Higher
The world of marketing has changed. People’s behavior online has changed.
Inbound marketing is one of the trend. HubSpot saw the trend and grab the chance.
Writing Educational Blog Posts About Marketing
Writing blog posts about your industry in one essential key about inbound marketing.
HubSpot, as an inbound marketing tools, was doing their own marketing with inbound marketing as well.
They wrote educational blog posts about marketing consistently.
They wrote about various problems that small business might meet while doing marketing.
People found their contents through the search engine.
People read and enjoyed their helpful blog posts.
In the end, people started using HubSpot to help them with the marketing.
Providing Free Tools
Besides writing blogs, HubSpot also provides some free useful tools. These tools include marketing plan generator, invoice template generator, blog ideas generator, and so on.
Providing free tools doesn’t mean sacrificing revenues.
Free tools are excellent way to promote their main tools.
The more users their free tools have, the more potential they got for their core tools.
Integration With Popular Tools
HubSpot also works with lots of tools that you are already familiar with.
Gmail, Twitter, Facebook, Instagram, LinkedIn, WordPress, Shopify, Zapier, Google Ads, Zoom, Slack, and so on.
HubSpot build an ecosystem of marketing.
You can easily try out various combination of tools and find out what will work out.
Integration with popular tools is making HubSpot even more powerful and convincing.
All-in-one Approach
HubSpot is not the first CRM tool, nor the first analytics/SEO/customer support tool.
However, HubSpot works well in combining all these tools.
They integrated these various tools and increased the user experience.
Instead of switching between different softwares, user can stay in HubSpot and get everything done.